Experience

Catwalk | Digital & print

Editor-in-Chief leading the creative vision, editorial strategy, production, and launch of Catwalk magazine’s fifth edition.
Managed a five-person cross-functional team responsible for layout, graphic design, editorial operations, creative direction, photography, digital media, social media, and community outreach.
Increased views by 126% to 21,500 views up from 9500 from 4th Edition
Generated 6,000 views from the fifth-edition cover reveal alone.
Introduced Catwalk’s first-ever printed edition, expanding the publication beyond its established digital-magazine format.
Oversaw the development and production of eight articles and six editorial photoshoots.
Contributed directly to the publication by writing one article, styling three editorial features, and providing hair and makeup for four editorial concepts.
Conceptualized and produced the “Destinations Past” editorial from beginning to end, including creative direction, styling, hair and makeup, vintage sourcing, historically accurate wardrobe selection, and location coordination.
Produced professional editorial content and coordinated multiple photoshoots while maintaining a total production budget of less than $500.

Editor-in-chief

U of A Fashion Week

Designer & Senior advisor

Helped lead the planning and execution of the organization’s largest annual on-campus fundraising event, coordinating approximately 100 student volunteers.
Directed a six-month creative development and production process resulting in 18 original garments presented across eight complete runway looks.
Led the casting and coordination of eight models, including one month of rehearsals and between two and ten fittings per model.
Supported a three-week pre-event marketing campaign across editorial, social media, campus outreach, advertising, and public relations.
Achieved record attendance of more than 300 guests, including 50 VIP attendees.
Coordinated event access and communications for 20 media guests.
Secured coverage from two independent publications and generated three published news articles.
Recruited and managed 14 event advertisers and promotional partners.
Helped generate $8,000 in fundraising revenue through advertising, partnerships, and event-related initiatives.

U of NYFW

Selected through a competitive, campus-wide, two-round process to represent the University of Arizona at the U of NYFW program during New York Fashion Week.
Presented an original product concept to a panel of 10 judges representing the retail, fashion, and university communities.
Designed a university-branded product inspired by an iconic campus building and developed the concept for potential retail placement within the University of Arizona bookstore.
Represented the University of Arizona among approximately 40 participants from 30 universities during the program’s 12th season.
Created social media content documenting the program and sharing the University of Arizona’s presence at New York Fashion Week.
Gained exposure to the model-selection process by attending an IMG casting call and explored experiential beauty marketing through a L’Oréal pop-up activation.
Participated in a corporate visit to Champion, collaborating on the creation of customized university-inspired apparel.
Received behind-the-scenes access to the Badgley Mischka and Proenza Schouler shows, gaining firsthand insight into runway preparation, production, and event execution.
Met with New York Fashion Week event-production and social-media leaders to learn how global fashion events are planned, promoted, and delivered across digital and live platforms.
Continue to serve as a program alumna by promoting the U of NYFW experience and advising future University of Arizona applicants and representatives.

University of Arizona Representative | Program Alumna

Honors Thesis

Completed and published an Honors Thesis examining how clothing styles influence first impressions. Combined social media research, survey analysis, and visual storytelling to translate the findings into a video essay, now available through the University of Arizona Library and on YouTube , available to view here.

LINK TO WATCH